CERTIFIED DIGITAL MARKETING PROFESSIONAL(CDMP)

CERTIFIED DIGITAL MARKETING PROFESSIONAL(CDMP)

Course Objectives:

• To provide a deep understanding of the core principles and practices of digital marketing.
• To train students in the use of various digital marketing tools and platforms.
• To develop strategic thinking and planning skills for digital marketing campaigns.
• To enhance practical skills through hands-on projects and real-world case studies.

Course Modules:

1. Introduction to Digital Marketing:

• Understanding the digital marketing landscape
• Key concepts and terminology

2. Content Marketing:

• Creating compelling content
• Content strategy and planning
• Blogging and video marketing

3. Social Media Marketing:

• Social media platforms and strategies
• Social media advertising
• Building and engaging an online community

4. Search Engine Optimization (SEO):

• On-page and off-page SEO techniques
• Keyword research and analysis
• SEO tools and analytics

5. Search Engine Marketing (SEM):

• Google Ads and PPC campaigns
• Ad creation and optimization
• Budget management and ROI tracking

6. Email Marketing:

• Email campaign design and execution
• List building and segmentation
• Analytics and performance measurement

7. Web Analytics:

• Introduction to web analytics
• Google Analytics and other tools
• Data interpretation and reporting

8. Digital Strategy and Planning:

• Developing a digital marketing strategy
• Integrating digital marketing with traditional marketing
• Case studies and best practices

9. Mobile Marketing:

• Mobile app marketing
• SMS and push notifications
• Mobile SEO

10. E-commerce Marketing:

• Online store optimization
• Product marketing strategies
• Customer retention techniques

Practical Projects:-

Throughout the course, students will engage in practical projects that involve creating and managing real digital marketing campaigns. These projects provide hands-on experience and help students apply theoretical knowledge in practical scenarios.

Assessment and Certification:-

Students will be assessed through a combination of assignments, projects, and exams. Upon successful completion of the course, students will receive the Certified Digital Marketing Professional certificate from Edmor Academy.

Career Opportunities:-

Graduates of this course can pursue various career paths, including:

• Digital Marketing Specialist
• Social Media Manager
• SEO Specialist
• Content Marketing Manager
• Email Marketing Coordinator
• PPC Campaign Manager
• E-commerce Marketing Manager